Do you want to communicate to an engaged driver and rider trainer audience? At the DIA we have a number of fantastic media and advertising opportunities.

The Driving Instructors Association is the largest membership association for driver and rider trainers in the UK. We’re always keen to hear from companies who have goods and services that will be useful to our members. There are a number of distribution channels available to help you communicate your message to our niche and captive audience.

The DIA is a recognised expert in the field of driver education. Our magazine and websites provide authoritative comment and insight on a wide range of driver education and road safety topics. We’re also involved in shaping new policy as a member of several road government and wider road safety sector working groups. This includes regulation and strategy in driver training, testing and licensing. 

Topics covered on our online and print channels include:

  •  Teaching and training methods
  •  Running your own business
  •  Road safety
  •  Technology
  •  Professional development
  •  Motorbikes
  •  Car and car accessory reviews
  •  Driver behaviour
  •  Eco-driving
  •  Motoring

If you wish to advertise to our database of driving professionals, please contact us today. Complete the form below and we’ll get back to your shortly. Our office is open Monday to Friday and we aim to get back to you within 48 hours.

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Generate you personalised DIA Policy Summary​



Certificate of Professional Indemnity and Public Liability Insurance

On behalf of all current DIA members and only in so far as they individually continue to subscribe in full their annual payment the DIA has corporately arranged the following exclusive insurance cover, for which the required premiums have been paid in full:-
PUBLIC LIABILITY POLICY - Policy Number: BP08463-2101/ H0000245
This policy provides protection for DIA members against claims by third parties for legal liabilities following bodily injury or damage to property while they are carrying out their instructional activities, subject to policy terms and conditions including a policy excess of £500. This can be in the classroom or vehicle, or on private property, if you are deemed to be responsible.
Limit of liability is up to £20,000,000 (twenty million pounds) each and every claim.
This policy provides protection in the event of a claim being brought against a DIA member for errors or omissions with respect to professional advice, subject to policy terms and conditions including policy excess of £1000. This can be for tuition either in the classroom or whilst on the road training. 
Limit of indemnity is up to £5,000,000 (any one claim and in the aggregate including defence costs) 
Geographical limits are the United Kingdom of Great Britain & Northern Ireland, Isle of Man and Channel Islands.
The above policies are renewable by the DIA on 26 June 2022.
It is the responsibility of the individual DIA members to ensure that they have their own motor insurance, appropriate to the nature of training they provide, in place which complies with the Road Traffic Act or equivalent, as it is this motor policy that will provide the cover whilst the vehicle is in use at any location where the Road Traffic Act or equivalent applies.
It is the responsibility of individual DIA members to ensure that their annual payment is fully and correctly paid up to date in order to benefit from this DIA members’ insurance scheme. Please ensure you fully understand the scope of cover for both policies by referring to our website
It is further the responsibility of members to ensure that they take every reasonable measure to mitigate the risks of driver and rider training, and in turn, the risks of claims being pursued against the policies provided. As part of these measures members should require all pupils/clients to sign a risk waiver as standard practice. Example wording will be provided in the Members Area of or can be obtained from [email protected]
Members raising claims who cannot provide evidence that they made reasonable efforts to both communicate and mitigate the risks inherent in driver and rider training may find any such claims are refused by the insurer. 

Carly Brookfield
Chief Executive Officer

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