Loveday Ryder

Chief Executive | DVSA

Loveday Ryder, an experienced professional in engineering, process improvement, and program management, serves as the CEO of the Driver Vehicle Standards Agency (DVSA). With a focus on digital services and a dedication to promoting safe driving practices and vehicle safety, Loveday oversees operations, digital services, people and communication, finance and corporate services, as well as policy, strategy, planning, and performance. Her leadership ensures lifelong, safe driving experiences for all.

Shaun Helman

Chief Scientist: Behavioural Sciences | TRL

Shaun is TRL’s Chief Scientist for Behavioural Sciences, with nearly two decades of experience in road safety, human-technology integration, and vulnerable road user safety. He has delivered impactful projects that influence government policy, written over 120 articles and reports, and presented at national and international conferences. Shaun also represents TRL at the Parliamentary Advisory Council for Transport Safety, reviews scientific journals and grant bodies, and is a Trustee of the Road Safety Trust.

Carly Brookfield

Chief executive | DIA

Carly, our CEO, has 20+ years of experience in developing organizations across multiple sectors in senior roles. With a marketing and communications background, she focuses on developing services, representing members, lobbying for driver education and road safety matters, and advising on marketing and communication. Carly advises on and delivers key road safety projects and serves on boards and steering groups, including the National Associations Strategic Partnership and the Department for Transport’s Road Safety Delivery Group.

Tom Chedham

Business Development Manager | Candio

Tom Chedham is an experienced Business Development Manager at Candio, focused on recruiting and partnering with new clients to increase their recurring revenue through white-label digital services. With years of experience in the telecommunications industry, Tom is skilled in sales, contact centers, account management, and SaaS. He is a strong business development professional committed to helping end-users make the most of their digital services.

Kevin Martin

Head of Training and Development | DIA

Kevin plays a vital role in our organisation as he oversees the organisation of our training workshops and events. Additionally, he supports the development of DIA Academy and is responsible for answering all your training-related queries. With his strong organisational and communication skills, Kevin ensures that our members receive the best possible training and support.

Howard Redwood

Head of road safety | Driving Instructors Association

Howard is an experienced ADI with 19 years of experience covering various sectors, including transport and fleet, as well as the provisional car and motorcycle industries. His extensive knowledge of road safety is highly valuable in his role on the DIA Helpdesk, where he provides expert advice and support to our members. With his strong communication skills and attention to detail, Howard ensures that our members receive the best possible guidance and assistance.

More speaker information to be revealed shortly

Baroness Vere of Norbiton

Parliamentary Under Secretary of State | DfT

As keynote speaker, Baroness Vere will share with us wider developments to road safety strategy, and other key projects the Department is engaged in to improve our roads and wider transport infrastructure. She’ll also take questions from delegates.

Baroness Vere has responsibility for:

  • Roads (including Highways England)
  • Motoring agencies (DVSA, DVLA, VCA)
  • Buses and taxis
  • Light rail (including tram, underground and metro systems)
  • Devolution (including union connectivity and London transport)

Carly Brookfield

Chief executive | Driving Instructors Association

Our CEO Carly has over 20 years experience in helping to develop organisations. A marketing and communications professional by background she has worked across a variety of sectors (including charity, financial services, medical, education and insurance) in a range of senior roles. 

Her key focus at DIA is to develop the services we offer to members, as well as representing members in tribunals and fit and proper proceedings, lobby and campaign on driver education and widerroad safety matters, offer advice to members and stakeholders on marketing and communications, as well as advising on and helping to deliver key projects in road safety.  
Carly is a member of various boards and steering groups , including the National Associations Strategic Partnership and the Department for Transport’s Road Safety Delivery Group. 

Andy Appleby

Business Operations Director | HE-MAN Dual Controls Ltd

Andy Appleby joined He-Man in 1994, gaining experience in the workshop before moving into the office. He has since progressed through Management and was involved in a Management Buyout in 2016. Since this time Andy has ensured that He-Man work more closely with the DIA and other organisations, both in the UK and overseas. As part of this goal, Andy has completed the DIAmond Advanced Driver qualification along with other key members of the team.

San Harper

Mindfulness & Compassion Coach | Guild of Mindful Driver Trainers

San Harper has been an ADI for 18 years and is also a teacher of Mindfulness and Compassion.  San has been delivering her best selling course Mindfulness & Compassion for Driver and Rider Trainers in association with the DIA with great success.

Nigel Robinson

National ADI Scheme Manager

Nigel Robinson became National ADI/Delegated Delivery Manager in January 2020. Nigel is responsible for the ADI scheme as well as supervision of Delegated/MOD/CPC Module 4 and module 3A external examiners/assessors.

Prior to this Nigel was the ADI Manager for North-West of England and Wales.

Nigel has had many roles within DVSA and is multi skilled in all disciplines of testing. During his 28-year career he been predominantly involved in all aspects of ADI including training ADI examiners. Nigel was also an ADI for 12 years.

His wealth of expertise and experience was key to the development and implementation of the ADI engagement call and Test Information Program, which supports the ADI industry.

Laura Great-Rex

Head of Enforcement Relationship Management

Laura Great-Rex became DVSA’s Head of Enforcement Relationship Management in September 2021, a new role created to further develop effective customer relationships to support the Enforcement strategy of enable, prevent and respond.

Laura has responsibility for the development and leadership of DVSA’s Earned Recognition (ER) scheme, the Remote Enforcement Office (REO), MOT approvals and the Strategic Traffic Management Office (STMO).

Previously Laura was Head of Enforcement Delivery, leading dispersed teams of Traffic, Vehicle and ADI Examiners. The team’s duties included mechanical roadworthiness checks, checks on driver’s hours, accreditation and monitoring of MOT stations, and qualifying tests for driving instructors, and supervision of Delegated and MOD Examiners.

With years of ADI experience Laura introduced the ADI engagement call and Test Information Program, to support the ADI industry and the recovery of ADI tests post pandemic. 

James Stringer

Chief Operating Officer | Tacita

James joined Tacita, a GDPR compliance specialist company, as a Data Privacy Consultant. He specialises in the implementation of GDPR services, providing GDPR training for both specialist and general roles, and acting as a operational consultant. James also acts as the primary GDPR assessor for Tacita, leading GDPR assessment projects and designing services to implement and maintain GDPR compliance environments for clients who typically have 50-1000 employees. He is a member of the International Association of Privacy Professions as a Certified Information Privacy Manger (CIPM).

James Armstrong

Chief Executive Officer | Veygo

James was a Senior Manager at Deloitte Consulting and Senior Actuarial Manager at Lloyds Banking Group, before joining Admiral Group in 2014. James held the position of Chief Risk Officer until January 2022, when he moved over to Veygo, part of Admiral Pioneer as the new CEO to lead the mobility business. 

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